From Idea to Entrepreneurship in Loyalty Rewards Eco System, Meet the Founder of Tokiee

There are many stories around us that bring inspiration. The story of Tokiee's innovative founder is truly inspiring as we find him bouncing back time and again to materialize his dream of building an eco-system that rewards retail consumers better than any current loyalty rewards program.
Noufal Meem’s journey is a remarkable story of grit, reinvention, and purpose-driven entrepreneurship. Born in Kerala, India, and emerging as an entrepreneur in the UAE, he began his career in humble roles—including a stint at McDonald’s—before steadily moving through diverse industries such as insurance, banking, and corporate services. These experiences gave him a panoramic view of business dynamics and sharpened his instinct for identifying inefficiencies in traditional growth models.
At the heart of his entrepreneurial vision lies a belief in loyalty as the most powerful growth engine. Noufal observed that companies often spend heavily on advertising to attract strangers while neglecting their most valuable asset: loyal customers. This insight became the foundation for Incentive Labs, a Dubai-based innovation hub that designs tokenized incentive programs to transform customer engagement. Licensed by the DIFC Innovation Hub, Incentive Labs enables businesses to convert incentives into redeemable tokens, ensuring transparency, accountability, and economic impact.
Noufal Meem exemplifies the modern entrepreneur who blends resilience, innovation, and customer-centric thinking. His ventures are not just businesses but ecosystems designed to empower both companies and consumers, creating ripple effects across industries and economies.
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LinkedIn:   / noufal-meem  
Instagram:   / noufalmeem