Story of Brand Miniso. #
Автор: Say Something with Mads !
Загружено: 2025-05-03
Просмотров: 518
Ever walked into a MINISO store and felt instantly happier?
Bright lights, minimal design, affordable pricing — it's more than just cute stationery and quirky homeware.
🎯 In this episode of Say Something with Mads, we uncover the fascinating story behind MINISO — a brand that blends Japanese aesthetics, Chinese strategy, and a laser focus on youth-centric shopping.
🧠 Learn about the brains behind the brand:
Ye Guofu, a Chinese entrepreneur who turned everyday affordability into a global empire, and how a strategic collaboration with Japanese designer Miyake Junya helped shape MINISO's identity.
🌍 From one store in China to over 5,000+ outlets across 100 countries, MINISO’s rise is nothing short of strategic brilliance.
💡 Watch now to discover how MINISO became the go-to brand for Gen Z and millennials across the globe — and what sets it apart in the fast-paced world of retail.
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🎥 [Watch the full episode here]
🔔 Don’t forget to like, share & subscribe for more inspiring brand stories!
#Miniso #BrandStories #SaySomethingWithMads #RetailSuccess #Entrepreneurship #YouthBrands
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