How to Cross the Chasm: An Interview with Geoffrey Moore
Автор: Nathan Latka
Загружено: 2018-05-01
Просмотров: 31522
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Geoffrey Moore is the author of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers which has sold over one millions copies to date. In this interview, Nathan picks Geoffrey's brain and dives deep into the themes behind the book.
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