Did Coca-Cola Steal Christmas? The History of Santa Claus

Coca-Cola is one of the most iconic global brands and people all over the world are familiar with them. This is in no small part due to their hugely influential marketing campaigns. The most grandiose of these easily being their Christmas advertisements.

In this video, we explore how all of this started and why Coca-Cola's Christmas marketing campaigns are a textbook example of perfectly carried out marketing strategy.

It took a century of being ahead of the game in terms of marketing, but it all came together to create a world where Coca Cola and Christmas are ingrained in people’s minds. They’ve figured out what it means to give people an experience instead of a product.

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Merry Christmas and happy holidays!