Why Thailand Cares So Much About Its Reputation

Thailand’s reputation is everything — but why? In this video, I explore the deep cultural, social, and political reasons Thailand protects its image so fiercely. From tourism and business to national pride and media control, Thailand’s obsession with its reputation shapes how the world sees the country — and how Thais see themselves. After living here for over 30 years, I’ve seen firsthand how this pride can be both a strength and a weakness.

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