The Platform Turning College Athletes into Millionaires with Julia Murphy | Ep. 022

In this episode of the NIL Era podcast, hosts Elise Byun and Fernando Andrade welcome Julia Murphy, a sports partnerships executive from Passes, to discuss the innovative platform designed for athletes to monetize their brand and engage with fans. Julia explains how Passes differs from competitors, the monetization strategies available for athletes, and the importance of live streaming and fan interaction. The conversation also covers partnerships with universities, emerging trends in the NIL space, and advice for aspiring athletes looking to build their personal brands.

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