The Spotify Ad Method That's BLOWING UP My Music Fan Base

🌟CLAIM YOUR FREE 14 DAY TRIAL HERE🌟: https://indepreneur.io/join-indiepro

I’m Circa and in addition to being the CEO of a music marketing education company and a marketing agency, Indepreneur, I’m also an independent musician myself. So, I don’t just help indies learn what to do in order to grow their fan base - I do it myself, too.

In this video you’ll see how our marketing strategies have pivoted and changed over the last two years, resulting in even more success for independent music marketing.

You’ll see a case study update on SOMEKIDPUNK, a new music project with absolutely no existing fan base prior to starting our marketing efforts. You can use these same strategies to grow your fan base, too. In a constantly changing and evolving music landscape, your marketing advice should probably evolve with it, right?

🌟What changed for artists trying to use advertising to grow their fan base since 2020🌟:

• TikTok exploded onto the scene creating a brand new landscape for music discovery

• Instagram leaned hard into vertical videos and leans much heavier on video content in general since TikTok rise to prominence

• Facebook lost a large portion of its market share for the first time ever and started actually losing users

• Apple iOS 14 Update all but killed advertisers ability to work in niche marketing, due to the new privacy settings

🌟What we’ll learn in this video🌟:

• Why you should focus on algorithmic Spotify playlists and not curated playlists

• How the CEO of a successful music marketing company learned to pivot for continued success in growing his fan base

• Why broad targeting marketing works and why niche marketing isn’t working so well anymore

• How you can start using the same new strategies that are working for tons of independent artists today to grow your own fan base and music career

🌟CLAIM YOUR FREE 14 DAY TRIAL HERE🌟: https://indepreneur.io/join-indiepro

What we make videos with: 

Cameras and Lenses (Orlando Studio)
Canon EOS R5 (A-Cam, Orlando) - https://amzn.to/3dQ9b36
Canon EOS R (B-Cam, Orlando) - https://amzn.to/3vocbtp
Canon RF 15-35mm f/2.8 - https://amzn.to/3sUYHnv
Canon RF 24-105mm f/4 - https://amzn.to/2QW8IDC
Canon RF 50mm f/1.8 - https://amzn.to/3aAZSSP
Canon RF 35mm f/1.8 - https://amzn.to/3sWXb4e
Sigma 18-35mm f/1.8 - https://amzn.to/32OJ9XL

Stabilization and Support
E-Image GH06 Video Tripod and Fluid Head - https://amzn.to/3sTiMuu
Crane 3S Gimbal - https://amzn.to/2QwIg3C
Weebill S Gimbal - https://amzn.to/3vqYCd3
Zeapon Micro 2 Slider - https://amzn.to/3tThjWr

Audio
Rode Wireless GO - https://amzn.to/3dSa3US
Deity V-Mic d3 Pro - https://amzn.to/3nqjrT8
Electro-Voice RE320 - https://amzn.to/3gSoXwD
Audient iD14 USB Interface - https://amzn.to/3aHqaTn
Audient iD44 USB Interface - https://amzn.to/3aChOw7
Telefunken TF-29 Copperhead - https://amzn.to/2S5SwQQ
Latchlake Mic Stand - https://amzn.to/3aFU3nf
GIK Acoustics Panels - https://amzn.to/2S3M10W

Lighting
Aputure C120d Mark II - https://amzn.to/3nkNsDN
Light Dome II - https://amzn.to/3sTTwnG
Light Dome Mini II - https://amzn.to/3dS8w1p
Neewer Pro C-Stand - https://amzn.to/3xs1doE
Manfrotto Heavy Duty Stand - https://amzn.to/32MnHm7
GODOX SL-60W - https://amzn.to/3aH2FK3
GODOX SZ150R - https://amzn.to/3vjP4jN
Glow 38” Deep Parabolic Softbox - https://amzn.to/3noALI3
Aputure Fresnel Lens - https://amzn.to/3nragSb

Monitors & Recorders
Atomos Ninja V - https://amzn.to/3dSexej
Atomis Ninja Inferno - https://amzn.to/3xsunnw

Editing Tools
Loupedeck CT - https://amzn.to/3noBusL
Davinci Resolve Speed Editor - https://amzn.to/2PmxvAg

Instruments & Controllers
Teenage Engineering OP-1 - https://amzn.to/3gBDz3b
Arturia KeyStep - https://amzn.to/2QwKArm
Fender Precision Player Precision Bass - https://amzn.to/3aHsCJz
Fender Precision Player Telecaster - https://amzn.to/2Pu1yGs 
Ableton Push 2 - https://amzn.to/32QNWbo

Our Favorite YouTubers (COMMENT and let 'em know we sent you!): 

Potato Jet (AMAZING Videography/Cinematography Lessons From A Goofball) - https://www.youtube.com/channel/UCNJe...
DSLR Video Shooter (Videography Lessons from A Smooth Operator Who Knows His Ish) -    / dslrvide...​   
Gerald Undone (Videography/Camera/Photography Nerd Who Rocks Hard) - https://www.youtube.com/channel/UC09q...
Peter McKinnon (Videography and Photography Lessons From A Warm-Hearted Badass) -    / petermck...​   
MKBHD (Tech Reviews From A Real Life Superhero Alter-Ego) -    / marquesb...​   
Matti Haapoja (Videography/Creativity Lessons From Canada's Yung Gawd) - https://www.youtube.com/channel/UCbvI...
Andrew Huang (This Guy Makes Music Fun Again Every Day) -    / songstow...​   
DigitalMarketer (This Company Teaches Digital Marketing Better Than Anyone) -    / digitalmktr