Social comparison theory | Leon Festinger |

Social comparison theory, proposed by psychologist Leon Festinger in 1954, suggests that individuals determine their social and personal worth based on how they stack up against others. It's a fundamental aspect of human cognition and plays a significant role in shaping our self-concept, self-esteem, and behaviors. Here's a deeper exploration of social comparison.

📚There are two types of social comparison. Upward Comparison and Downward Comparison. 👇

Upward Comparison occurs when individuals compare themselves to those they perceive as superior in some way. It may lead to feelings of envy, inadequacy, or motivation for self-improvement.

Individuals engage in downward comparison when they compare themselves to those they perceive as inferior. This can boost self-esteem and provide a sense of superiority or gratitude.

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