WorkflowCon 2025: Coaching Your Team for Leadership (CPE-Eligible) with Tony Proctor, EA

In this empowering WorkflowCon 2025 session, Tony Proctor, EA, teaches accounting firm owners and managers how to develop leaders at every level using coaching-centered management techniques. Tony emphasizes that leadership isn’t about having the answers—it’s about asking the right questions, enabling people to think independently, and creating a safe environment for growth.

Tony introduces the Skill–Will Matrix, a practical framework for tailoring coaching strategies to four types of team members:
High Skill / High Will: Empower and challenge
High Skill / Low Will: Re-engage through purpose
Low Skill / High Will: Train and support
Low Skill / Low Will: Clarify expectations and build accountability

He also explains the powerful 10-80-10 delegation model, where leaders set direction for the first 10%, let team members take ownership of the middle 80%, and return for the final 10% to refine the result. This approach helps teams gain confidence while preventing micromanagement and burnout.

Throughout the session, Tony stresses the importance of shifting from an “expert mindset” to an enabler mindset. He provides practical coaching prompts—such as “What’s the real challenge here for you?” and “What would you do if I wasn’t here?”—to build problem-solving skills and accountability.

The session concludes with actionable steps: choosing one team member ready for development, mastering a single leadership framework, and scheduling one intentional coaching conversation. Tony’s approach gives firm leaders a simple but powerful path to building a stronger, more capable team.

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