Breaking Down A 5 Million Dollar Clothing Brand

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This clothing brand just crossed $5 million in sales, and in this video I walk you through exactly how the ads made it happen. We jump straight into Ads Manager to break down the real campaign setup, the specific ads that drove thousands of purchases, and why we kept everything inside one campaign. I show you the DPA structure that consistently converted, the creative styles that worked best for clothing brands, and how we scaled spend without destroying fulfillment during peak months like Black Friday and December. We also cover why seasonal ads outperformed generic ones, when to increase budget and when to pull back, and how to scale safely going into slower months like January. If you’re running a clothing brand or boutique and want to grow with paid ads without overcomplicating everything, this breakdown will give you a clear playbook you can actually use.

00:00 – Introduction
00:15 – Why ads were the #1 growth driver
00:39 – One campaign vs multiple funnel campaigns
01:18 – The DPA that generated 1,600+ purchases
02:00 – Why holiday-specific DPAs outperform
02:58 – Every brand we scale uses this setup
03:36 – How Andromeda changed our approach
04:00 – Seasonal positioning that converts
04:49 – Ski season carousel ads that worked
05:29 – Static vs video creatives (what’s winning)
06:09 – Carousel patterns for product brands
06:47 – Grid-style ads for top-of-funnel
07:45 – Lookbook-style ads that scale
08:28 – Running seasonal ads months in advance
09:20 – When to use DPAs vs collections
09:39 – Budget scaling mistakes most brands make
10:28 – Fulfillment constraints no one talks about
11:54 – Real ad spend numbers from November
12:56 – How we scale budgets safely (5–20%)
13:55 – Why January is the best time to scale