SaaS Conversion Rate Optimization (CRO): Let's Fix Clay.com

Hey everyone! In today’s video, I want to tackle on different kind of subject. And that’s conversion rate optimization. Web design and Webflow developing will always be about something more than just publishing. We’ll have clients asking if we can provide actual results using services like SEO (Search Engine Optimisation), ads, email marketing, and of course - CRO campaigns.

With this video, I want to jumpstart a new kind of episodes where we take an existing website and improving the conversions while also discussing the methodology and principles behind the change.

🧰 Here are the tools I’ve mentioned in the video:
VWO: https://vwo.com
Hotjar: https://www.hotjar.com
Microsoft Clarity: https://clarity.microsoft.com

📹 Here's the Close.com product demo video:
https://www.close.com/demo

👉 And here’s the Figma file I’ve shared in the video:
https://www.figma.com/file/mridQ9avcL...

If you’ll get any questions or maybe like these kind of episodes, let me know down in the comments.