Cyberattacks Soaring: How Data Breaches Will Impact Your PR Strategy

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks, noting 93% of company networks are vulnerable. The volume of publicly available data makes it easier for malicious actors to exploit weak points, especially employees. Data breaches erode trust and can have serious reputational consequences for organizations, prompting many to adopt a more cautious approach.

These tips are part of "Data Disasters: Navigating Breaches, Cybersecurity and Leaks."

This session was part of the PRNEWS PRO's Online Training Workshop: "Brand Reputation and Crisis Comms in the AI Era."