BMW & Snapdragon: The Ultimate Driving Machine chooses Snapdragon Ride for ADAS

At the Snapdragon for India - Auto Day 2025 event in New Dehli, BMW shared our joint collaboration to develop the advanced driver assistance system (ADAS) for BMW's next-generation Neue Klasse vehicles, setting a new standard for smart innovation, safety, and premium driving experiences built on our Snapdragon Ride Platform.

This collaboration further demonstrates our shared commitment to shaping the future of automotive technology.

Dr. Mihiar Ayoubi, SVP of Driving Experience Development for BMW Group shares what’s next in this partnership.