Stop Joining the Wrong Rooms: The 5-Step Rule to Audit Your Network & 10x Your ROI

Are you constantly "pushing the pill" uphill? Working hard, staying visible, and posting consistently, but still not seeing the clients, referrals, or revenue to match your effort?

Here is the hard truth I share in today’s episode: You don’t have a marketing problem. You have a proximity problem.

Most business owners are grinding away in rooms where their audience either can’t buy, won’t refer, or doesn’t value what they do. Being in the wrong room isn't just a waste of time; it's expensive. It costs you energy, focus, and confidence.

In this episode, I’m giving you my "Right Rooms Rule"—a 5-step filter to help you confidently choose rooms that pay you back and leave the rest without drama. We talk about why "community rooms" aren't "revenue rooms," the connector strategy every CEO needs before walking through the door, and the simple 30-day audit to clean up your calendar and your cash flow.

 

⏰ Timestamps

00:00 – The Proximity Problem: Why marketing isn't your issue.
01:53 – The "Wrong Room" Example (Are you in this group right now?).
03:39 – The 5-Rule Filter: How to know if you should stay or go.
05:06 – Conversation Gravity: Listening for the language of your buyer.
08:16 – The Connector Strategy: The one sentence you need to say when you walk in.
10:06 – What a "Right Room" actually looks like (Case Study).
13:41 – The 30-Day Audit: How to score your rooms and reclaim your time.

🔑 Key Takeaways

The Proximity Problem: Why more effort in the wrong room will never equal better results.

Community vs. Revenue Rooms: The critical difference between hanging out with peers who are also trying to grow versus sitting with decision-makers who have a budget.

The 5-Step "Right Room" Filter:

Follow the Buyer: Are people with budgets in the room?

Conversation Gravity: Are they already talking about the problems you solve?

Repeatable Rooms: Why one-off "speed dating" events kill trust.

The Connector Strategy: Who are the 3 people you need to meet before you arrive?

Demand an ROI Path: If it can't produce one intro in 30 days, leave.

The CEO Audit: How to score every group you’re in from 0-10 and brutally cut the dead weight.



🚀 Actionable Challenge

The Room Audit:

Write down every networking group, mastermind, or community you are in. Score them 0-10 based on the 5 rules in this episode.

8-10: Keep and deepen.

5-7: Test for 30 days. If no ROI, leave.

0-4: Cancel immediately. Even if it's my room, if it's not serving you, get out.

Connect With Tonya Gossage: 

🔗 Alignable: https://www.alignable.com/little-rock...

🔗 LinkedIn:   /    

🔗 Website: https://www.gossageconsulting.com/ 

🔗 Join The Power Connectors: https://www.thepowerconnectors.org/join

 

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