Before Franchising Your Business Define What Winning Means For You

If you're thinking about franchising your business or you're already a franchisor, the critical question that you should be answering, evaluating, and planning for is what does winning mean for you? Charles N. Internicola discusses the action items and steps that you should be implementing as your define what winning means for you and your franchise system.

The Roadmap for Defining What Winning Means for You:
1. Context - Understand what winning can and should look like for you
2. Plan - Set a rolling 5 year plan
3. Process - Create a continuous improvement process
4. Unit Economics - Understand the unit economics of franchising
5. Budget - Set a realistic franchise sales budget

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