Rohan Oza Talks Branding and Entrepreneurship with Michigan Ross Dean Scott DeRue 2019
Автор: Ross School of Business
Загружено: 2019-07-30
Просмотров: 15549
Michigan Ross alum Rohan Oza, MBA ‘97, is the man behind some of the most lucrative celebrity brand endorsement and equity deals of the decade. Dubbed the “Hollywood brand father,” he has connected big names in entertainment like 50 Cent, Justin Timberlake, and Jennifer Anniston to alternative beverage brands like Vitaminwater, Smartwater, and Bai.
His entrepreneurial success then led him to primetime television as a judge on ABC’s Shark Tank. Recently, Scott DeRue, the Edward J. Frey Dean of the Stephen M. Ross School of Business, had the chance to sit down with Oza at an alumni RossTalks event in New York.
The two discussed Oza’s life and career from marketing at Coca-Cola to Vitaminwater to venture capital and becoming a Shark Tank investor, as well as topics in branding and entrepreneurship.
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