Strategic Storytelling for Renewable Energy Success

Specifically tailored for communications, media, public relations, and project development staff at renewable energy companies, this session will focus on the importance of creating a cohesive storytelling strategy—and how to put it into practice for maximum impact.

Ethan Loomis, VP of Marketing/Sales at Strategic Economic Research (SER) and Videographer at Clean Energy Video, will explore why storytelling matters, how to craft the narrative you want to tell, and the role of landowner testimonials in building trust and support.

Luke Shauf, Creative Director at Morning Cup Productions, will share the “95-5 Rule”—why 95% of your audience isn’t actively seeking your product—and explain how emotional storytelling can move people to change attitudes and actions. He’ll also cover the importance of brand building and goal-setting for effective video campaigns.

Ally Copple, Partner at Innovant PR, will discuss corporate-level branding, identifying key audiences, and ensuring your message resonates with stakeholders from local communities to capital markets. She’ll also walk through how to execute a successful video strategy.

Erin Szalkowski, President of Innovant PR, will address project-level marketing, including how to use available resources, proactively counter misinformation campaigns, and secure community acceptance in a polarized environment.

Join us for this insightful discussion and walk away with proven strategies to elevate your storytelling and connect with your audiences more effectively.