Episode 1 | ft. Sam Rappaport | Legendary Entertainment | Cinema Meets UGC Gaming | Brands in Play

Welcome to the very first episode of Brands in Play! This is the show where we dive into the intersection of brands, gaming, and immersive experiences. Hosted by Nic Hill and Albane Prioux , we’ll be breaking down the latest industry trends, epic brand activations, and what’s working (or not) in the world of Immersive Marketing and UGC gaming.

🎬 This Episode: Cinema Meets UGC Gaming

In this pilot episode, we unpack Legendary Entertainment’s epic Fortnite activation for Godzilla x Kong: The New Empire with special guest Sam Rappaport, VP of Interactive Media at Legendary. How is Hollywood making moves in gaming, and what does this mean for brands? We’ll get into it.

What’s Inside:
🔹 From Infinite Reality’s major acquisition to Minecraft’s Hello Kitty DLC
🔹 Why Fortnite is the place for blockbuster activations
🔹 The strategy behind Legendary’s Monsterverse in Fortnite
🔹 How brands can build engaging experiences in UGC gaming

Next Week: We’re diving into the shift from performance marketing to immersive brand storytelling. Stay tuned!

💡 Join the conversation → Use #BrandsInPlay and let us know what you think!

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Follow:
Sam Rappaport Linkedin:   / srapp  
Nic Hill LinkedIn:   / nic-hill-%f0%9f%94%9c-gdc-6553873  
Albane Prioux LinkedIn:   / albaneprioux  

You can read the official release here: https://www.fortnite.com/news/become-...


Produced by: Edward Regue
Creative Direction: Javid Kazmi
Audio Engineering: Somrung Keo
Special thanks: Oren Kaplan

#GamingMarketing #Fortnite #GodzillaXKong #BrandsInPlay #UGCGaming