FORTE DEI MARMI ITALY ✨ Quiet luxury of Italy's most glamorous town 4K Walk Chic, Shopping & Sea

Forte dei Marmi is an Italian sea town and comune located in the province of Lucca, in northern Tuscany, overlooking the Ligurian Sea (formerly Tyrrhenian Sea).

Tourism is the principal activity of Forte dei Marmi's citizens. The population of the town, amounting to some 7,700, nearly triples during the summer, because of the hundreds of tourists who mainly come from Florence, Milan, Germany, and Russia. Forte dei Marmi is one of the major destinations which continue to attract the Italian upper class.

In Italian Forte dei Marmi means "Fort of the marbles". The town takes its name from the fortress that rises in the middle of the main square, built under Grand Duke Peter Leopold, who was to become Leopold II, Holy Roman Emperor, in 1788. The fortress was built to defend the coast from outer attacks, but in the 19th and the beginning of the 20th century it became the place where the marble quarried from the Alpi Apuane (they are the same mountains of the famous marble of Carrara) was stocked before being sent to the pier for shipping.

Tourism in Forte dei Marmi started at the end of the 18th century when the rich families of the inland went to the coast to breathe healthy air and to sandbathe. At the beginning of the 19th century, many wealthy families from Tuscany and the north of Italy started to choose this town for their summer holidays. Later on, also European families started to do so. Many notable people started to arrive in the area and the first villas were built in the pinewood near the sea. The first ones were Agnelli, Siemens, Giovanni Gentile, Thomas Mann, Renato Fucini, Italo Balbo, Curzio Malaparte, Enrico Pea, Aldous Huxley, Guglielmo Marconi, the writer Riccardo Bacchelli, the sculptor Henry Moore, Luchino Visconti, and many Italian noble families. Artists meeting every day talking about arts and culture created a group called Quarto Platano. The Grand Hotel in Forte became an important place for the European high society and the hotel was chosen also by the Belgian royal family. Tourism increased after the Second World War, especially in the nineteen sixties when more and more families loved spending their summer in this lovely paradisical locale. Many houses and hotels were built near the sea. In 1991 hotels were 101, most of them open only during the summer and some of them family-run businesses.

Today the area is still a destination for businessmen, managers, politicians, show-men, movie stars, and sport figures. It is still a town immersed in the pinewood with a sandy beach. The number of hotels decreased from 101 in 1991 to 58 hotels today. However, the number of people that have bought vacation houses here has increased. Many of the area's hotels have been renovated and are now apartments, private villas or three and four star hotels. Today, the 58 hotels have a total of 1.965 rooms.The majority of Italian tourists come from Tuscany, then Lombardia, Piemonte, Emilia Romagna, and Lazio. The foreign tourists came from Germany, Russia, Great Britain, the Netherlands, France, Switzerland, and the USA

Forte dei Marmi isn’t just a seaside escape; it’s the epitome of the "Italian Vacation," a luxury shopping destination that blends high-end fashion, Italian craftsmanship, and exclusive experiences. Nestled on the stunning Tuscan coast, this elegant town attracts travelers, fashion lovers, and luxury seekers from all over the world.

Shopping has long been a cornerstone of this renowned coastal town, where visitors can indulge in a perfect retail experience. From browsing flagship stores of international designers to discovering hidden artisanal boutiques or uncovering antiques at local markets, every corner of Forte dei Marmi invites you to explore unique pieces and immerse yourself in the best of contemporary fashion.

Enjoy your walk in Forte dei Marmi!

Walking tour in beautiful place .

#Florence #schweiz #zürich #firenze #movie #zurich #switzerland #walk #walking #tuscany #city #tour #4k #travel #italien #Suisse #gallery #bridge #swiss #svizzera #florenz #Suiza #milano #roma #duomo #shopping #einkaufen #market #markt #royalty #tourism #luxury #place #video #youtube #milan #street #fortedeimarmi #italy