URIAH HEEP (1971) - LOOK AT YOURSELF LP

Released: September 1971
Label: Bronze, Mercury

A1. "Look at Yourself"
A2. "I Wanna Be Free"
A3. "July Morning"

B1. "Tears in My Eyes"
B2. "Shadows of Grief"
B3. "What Should Be Done"
B4. "Love Machine"

Look at Yourself is the third studio album by English rock band Uriah Heep, released in October 1971 by Bronze Records in the UK and Mercury Records in the US. It was the last Uriah Heep album to feature founding member and bassist Paul Newton.

Characterized as heavy metal and progressive rock, the album came to be viewed as a high point in the band's career and is regarded by many fans and critics as one of Uriah Heep's finest albums, along with Demons and Wizards, released the following year. The title track was released as a single in various countries, followed by "July Morning" released in Japan in 1972.

The song "July Morning" was the inspiration for a Bulgarian tradition, known eponymously as July Morning or "Julaya", of gathering on the beach on the Black Sea coast on the morning of 1 July to watch the sunrise.

The album was mentioned in the David Sedaris book Barrel Fever, in "Don's Story".

The original cover art on the LP featured a single sleeve with a die-cut opening on the front through which a reflective foil "mirror" was seen, conveying a distorted image of the person viewing it. The idea, by guitarist Mick Box, was for the cover to directly reflect the album title, and this theme is carried through the band photos on the rear of the LP sleeve, which have also been distorted. The LP itself was housed in a heavy-duty inner card, complete with lyrics.

In a favorable contemporary review, Billboard, noting that the band was "determined to break through", described the music in the album as "a mirror, as the hard rock five produce a driving, psychedelic flow that's sufficiently hypnotic, controlled and groovy to reflect the tastes of many youthful rockers.

Retrospective reviews have also been positive. AllMusic's Donald A. Guarisco deemed Look at Yourself to be the point where "the group perfects its fusion of heavy metal power and prog rock majesty". The album was praised for its track selection, which ranged from "powerful" rockers to the prog-oriented "July Morning", and for singer David Byron's "multi-octave, operatic style."

Look at Yourself was ranked at No. 97 in the 100 Heavy Metal albums of All Time list published by the magazine Kerrang!.