Direct traffic in Google Analytics 4 (and how to fix it)

What is direct traffic in GA4? How to fix or reduce it? This video will explain all of that.

Direct traffic in Google Analytics is often misunderstood. If you think direct traffic only captures when visitors have typed your website in the address bar or accessed it through a saved bookmark, I’ve got some bad news. The truth is, this is just a fraction of what makes up direct traffic.

The confusion starts with the name itself – “direct.” What does this really mean? In reality, the definition of direct traffic should be, “I don’t actually know where this traffic came from”.

Direct traffic isn’t always a good thing. Sometimes, it means that your GA4 setup is incorrect. In this video, I will share a bunch of things that you should verify.

=== TIMESTAMPS ===

00:00 - Intro
00:15 - How GA4 determines traffic source
03:23 - HTTP and HTTPS
05:02 - Consent popup
06:36 - Links in PDFs (and other documents)
07:21 - Some pages are missing GA4 code
08:26 - rel=noreferrer
09:05 - Email links are missing UTMs
09:46 - Unwanted referrals
10:57 - Separate properties for subdomains
11:57 - Cookie limitations/expiration
14:26 - Processing errors
15:06 - More tips & final words


=== LINKS ===

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⭐⭐ Learn much more about attribution in the Google Analytics 4 course ⭐⭐
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✭ How to install Google Analytics 4 (3 ways)
https://www.analyticsmania.com/post/h...

✭ Find more tips here: Direct traffic in Google Analytics 4 (and how to fix it)
https://www.analyticsmania.com/post/h...

✭ A guide to Referrer in Google Tag Manager
https://www.analyticsmania.com/post/r...



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