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Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
Автор: NapierPR
Загружено: 2025-07-04
Просмотров: 25
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In this episode of the #Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent #MarTech article that questions whether AI can truly plan campaigns.
They debate Adobe’s position in the marketing automation space and discuss the rise of AI-generated creatives.
Also in the episode, they break down why simplified customer journeys don’t work in #B2B and share a smart tip for improving your data quality over the quieter summer months.
#customerjourney #b2bmarketing #marketingautomation #ai
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