PMax vs. Shopping vs. Search: Which is best for ecommerce?

Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products.

She discusses why the newest AI features aren't always the best place to start, especially if you are working with a limited daily budget or a new Merchant Center feed. Jyll breaks down exactly when it makes sense to graduate from Standard Shopping to Performance Max, and why "boring" Shopping campaigns often outperform Search campaigns for retail businesses. Plus, she explains the dangers of running all three campaign types simultaneously and how to stop them from stealing traffic from one another.

In this episode, we'll cover:

• The specific budget and sales volume thresholds you need to hit before launching a PMax campaign
• Why Standard Shopping is usually the best starting point for validating your conversion tracking and feed
• The pros and cons of Google Search versus Google Shopping for e-commerce products
• How to handle campaign overlap so you aren't competing against yourself


Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

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Resources mentioned in this episode
Inside Google Ads episode 39: Micro-conversions https://jyll.ca/insidegoogleads/39?ut...

Read more about this topic on Jyll's Google Ads Blog


Which bid strategy should you use in Google Shopping campaigns? https://learn.jyll.ca/blog/should-you...


How to Optimize Your Google Shopping Feed for Better Results https://learn.jyll.ca/blog/how-to-opt...




Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performanc...

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