The RIGHT Way to Build a Personal Brand as a Creative

If personal branding feels cringy, confusing, or just exhausting — this episode is for you. Brand coach and creative powerhouse Praise Santos, founder of ComePlum, breaks down what personal branding really is, why it matters, and how creatives like filmmakers, designers, and freelancers can brand themselves with authenticity and confidence.

We unpack how to stand out in a saturated market, attract your dream clients, and stop letting imposter syndrome hold you back.

🔗 Watch next:
→ From Cannes to the NFL: My Filmmaking Story | Frame By Frame Ep. 1
→ Why You’re Not Making Money as a DP (And How to Fix It)

⏱ Timestamps:
00:00 - Intro: Why Personal Branding Feels Hard
00:33 - What Is Personal Branding, Really?
01:08 - Branding = The Soul of Your Business
01:58 - Why People Hire People
02:57 - Finding the “Why” That Powers Your Brand
04:06 - The Biggest Pain Points Creatives Face
06:00 - “I’m Not Special Enough” and Other Lies We Tell Ourselves
07:35 - How to Show Up Authentically Online
08:36 - The Hype Sheet: A Game-Changing Branding Tool
10:34 - What to Put in Your Creative Brand Toolkit
12:00 - Serving vs. Selling: The Heart of Great Branding
14:16 - Praise’s Journey to Becoming a Brand Coach
17:15 - How a Mission Statement Won a Filmmaker a Client
19:00 - How to Position Yourself as a Premium Creative
21:16 - Want to Be the Four Seasons of Your Industry? Here’s How
23:09 - Why Podcasting Is a Branding Superpower
25:31 - Podcast Tips: Niche, Ideas, and Delegation
28:03 - Mistakes to Avoid When Building Your Brand
29:31 - Where to Find Praise & ComePlum

📩 Subscribe for more conversations with filmmakers, creatives, and storytellers:
   / @danielmogg  

🎙 Listen to the podcast: [Frame By Frame on Spotify/Apple/etc.]
🌐 Learn more about Praise Santos: https://comeplum.com
📸 Follow Praise: @comeplum on Instagram

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