Grounded Theory Guide (2025): Explained Step-by-Step

Grounded Theory Approach Demystified. Qualitative Research & Analysis Guide with Examples.

The Grounded Theory approach ranks among the most important analytical methods in qualitative social research, offering a structured framework for systematic data analysis.

This research guide will show you how to quickly and effectively get started with the Grounded Theory method and implement it in your research—all supported by MAXQDA analysis software.

The Grounded Theory approach is distinguished by its methodological flexibility—there are no rigid rules or strictly prescribed analytical steps. Nevertheless, the research process can be organized into four characteristic working stages:

1. Open, initial coding
2. Advanced coding
3. Theory visualization
4. Theoretical integration and writing-up

While these stages build upon each other, they are not followed in a linear sequence. Instead, researchers move cyclically between them, return to earlier stages, and continuously refine their analysis. It’s precisely this openness and flexibility of the approach that can be challenging. MAXQDA helps you navigate the research process with its structured yet adaptable analytical tools!

MAXQDA supports you in systematically identifying, comparing, and coding relevant data segments. Using MAXQDA, you can capture your analytical thoughts in memos and visualize and develop the current state of your theory. This allows you to focus on what’s essential: the step-by-step development of your theoretical concepts.

Further information can be found in this blog article on conducting a Mixed Methods Analysis with MAXQDA: https://www.maxqda.com/research-guide...

00:00 Intro
00:30 What is Grounded Theory?
01:18 Open, initial coding
02:38 Advanced Coding
06:12 Theory Visualization
07:58 Theoretical Integration and Writing up