Leveraging Ambassadors for Effective Marketing with Jordan West at Mindful Marketing

On today’s episode, host Katya Allison is joined by Jordan West, Agency Owner of Mindful Marketing Co., for a conversation about how ambassador communities can act as a valuable marketing tool.

In working with brand ambassadors, Jordan recommends keeping a few important concepts in mind:

Ambassadors and influencers are not synonymous, and they should be treated differently.
Paying ambassadors often doesn’t encourage real commitment to the brand.
Ambassadors should be self-selected from the very bottom of the marketing funnel.
Before building an ambassador program, create a VIP customer group where ambassadors can be cultivated.
Leverage direct communication with your ambassadors through a platform like Slack.
Ambassadors are just one marketing channel and should be used in conjunction with other traditional marketing methods.

A strong ambassador program is an underutilized marketing tool that can build customer loyalty and cultivate an organic community.


Jordan West - Twitter
Keep Nature Wild - LinkedIn
Keep Nature Wild - Website
Mindful Marketing Co.
Katya Allison
GRIN - LinkedIn

#Content #influencermarketing #ecommerce #creatormanagement

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.