Explore Deeper The Unique Value Proposition The UVP Concept

Developing your Unique Value Proposition (UVP) will give you a distinct advantage over your competition. http://bit.ly/29WHJCj So, don’t hurry. Measure twice and cut once. Developing your personal (firm’s) Unique Value Proposition (UVP) into everything you do is challenging. But the rewards will far exceed the efforts.

This video is meant to help you explore deeper… THE UVP CONCEPT and what is in for you to have one.

When you ask most business owners or their staff to articulate what they are about, clearly and concisely, in 60 seconds or less, most are unable to do so.

Why? Most businesses have no UVP, only a “me too”, nondescript elevator pitch style explanation. There’s nothing unique, nothing distinct, no promise of great value or benefit from the eyes of the prospect or client – just buy from us because we want you to.

Is this you?

If you take the time to develop it, your UVP will become the foundation for the value you choose to bring to the marketplace, and will become a benchmark for operations, marketing, selling, customer relations, production and day to day problem solving.

Don’t try to wing it! Do your homework. Create word tracks that express the essence of your UVP. Make sure your entire staff is capable of powerfully expressing your UVP in 30 seconds.

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Timestamps:

0:00 - Introduction
0:30 - How to Create an Effective UVP
1:14 - The UVP Concept
2:00 - Get Your Fair Share of Market or Niche
2:30 - How to Choose a UVP
3:32 - How to Use the UVP
5:25 - The Cornerstone
5:43 - Control Profitable Growth