Insights and Strategies with Cody from Pro Green Outdoors

In this conversation, Cody Cook from ⁠Pro Green Outdoors⁠ shares his experiences and insights in the hardscaping industry. He discusses the importance of attending trade shows and how it has helped his business grow. Cody also reflects on the success of 2023 and the role of marketing in attracting clients. He emphasizes the need for effective communication within the team and with clients. Cody shares his vision for the future, including building pools in-house and creating a showroom. He also highlights the significance of managing client expectations and lead time.
In this conversation, Cody Cook from Pro Green shares insights on effective communication with clients, managing client expectations, guiding clients through the construction process, and the importance of consistency and persistence in business.
Takeaways
Attending trade shows can be a valuable marketing strategy for hardscaping businesses, allowing them to showcase their work and attract potential clients.Effective communication is crucial in running a successful business, both within the team and with clients.Planning and setting goals are essential for long-term business growth and success.Managing client expectations and providing clear timelines can help build trust and satisfaction.
The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [⁠https://hardscaper.com/2023-virtual-s...] to check it out for free!
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