Why Nutella is Unbeatable
Автор: Strategy Reloaded
Загружено: 2025-11-24
Просмотров: 42
Ferrero's Nutella holds 54% of its market, driving the company to a record €18.4 billion in sales. When faced with a massive PR crisis over its palm oil ingredient, they didn't reformulate—they doubled down. In this case study, we break down the 3 strategic decisions that turned Nutella's greatest liabilities into its biggest strengths.
How did they conquer the U.S. breakfast table, and why did they buy their biggest supplier? This analysis is for entrepreneurs, executives, and business enthusiasts who want to understand the high-stakes decisions that build and protect a global "love brand."
This case study is based on publicly available data from the Ferrero Group's 2024 financial reports, market research from Grand View Research, and reporting from the European Commission.
#CaseStudy #Business #Strategy #Nutella #Ferrero #MarketingStrategy #BusinessAnalysis #SupplyChain #Branding
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