MIPAD Honoring Martell As 2025 Brand of the Year (Inside Africa)
Автор: MIPAD 100
Загружено: 2025-10-02
Просмотров: 223
🌍 Global Spotlight: Martell Crowned Brand of the Year (Inside Africa)
Why? Elevating African voices through bold cultural partnerships (e.g., Davido) and sustained investment in Nigeria’s creative economy.
🔥 Martell, a French icon with deep global heritage, has been recognized by MIPAD for its powerful impact in Africa.
🇳🇬 Nigeria’s Game-Changer
According to IWSR, Martell is now the #1 Cognac in Nigeria by volume—driven by bold activations, cultural relevance, and strong consumer connection.
🎶 The Davido Effect + Team Excellence
Afrobeats superstar Davido made Martell part of his lifestyle, while the Pernod Ricard Nigeria team delivered world-class campaigns—blending local insight with global strategy.
That’s French heritage + African momentum on the world stage.
That’s Global. That’s MIPAD.
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