Banning Campaigns and Reimagining Brands: Charl Bassil

At this year’s IMC Conference, Charl Bassil, Chief Brand Officer of the BBC, shared how marketing continues to shape business, culture, and the future of legacy brands. This builds on our earlier conversation from nearly a year ago, offering fresh reflections on his journey at the BBC.


Charl doesn’t shy away from disruption. “Growth is critical for us because it speaks to relevance. If we want to exist, we need to be relevant.” – Charl Bassil


This conversation is part of our IMC Conference series, created in collaboration with the IMC team.


Tune in for actionable insights on longevity, growth and cultural impact in brand building.


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