Kenji Matsubara quits SEGA, but does SEGA even really still exist? SEGA is dead. It died years ago.

On July 31st of this year former President and COO of Sega Games Co Ltd, Kenji Matsubara, suddenly quit for unspecified “personal reasons”. Why did he leave and what does this mean for the future of the SEGA brand? What does it mean for SEGA Sammy? Was he asked to leave? Was he fed up with the failure of SEGA to thrive in recent years?

And what’s become of the SEGA brand itself? Is SEGA even really a thing anymore, since it was acquired by the Sammy Corporation in 2003? Or is it just an empty brand label being used to sell mediocre (and sometimes great) games to people who still think that the name really means what it once did?

All this, and MORE, can be found in this video.

CCP Management


Sample of sources:

“Interview with Tecmo Koei CEO, Kenji Matsubara” by Adam Doree @ Kikizo Archives (July 3, 2009)

“Sega unveils Road to 2020 plan” by Chris Carter @ Destructoid (October 15, 2018)

“Sega Profits by 421%, video games up 50% too” by Matthew Forde @ Pocket Gamer (May 14, 2020)

“Sega President Kenji Matsubara abruptly resign” by Don Reisinger @ Digital Trends (July 31, 2020)

“Zynga Japan, and why its Ex-Koei president feels it deserves your attention” by Kevin Gifford @ Polygon (August 22, 2012)

The best online source for all of this, however, is SegaSammy’s corporate website. It’s there that they very carefully and very publicly document all of their internal changes, plans, or developments. Without their data this video would not have been possible.