When Kindness Means "Go On" | Simon Sinek

Doing nothing may feel safer. But doing something—even imperfectly—is often the kinder choice.

Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: http://simonsinek.com/
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Simon’s books:
The Infinite Game: https://simonsinek.com/books/the-infi...
Start With Why: https://simonsinek.com/books/start-wi...
Find Your Why: https://simonsinek.com/books/find-you...
Leaders Eat Last: https://simonsinek.com/books/leaders-...
Together is Better: https://simonsinek.com/books/together...

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