How Dana White Turned The UFC Into A Multibillion-Dollar Brand

Over the past two decades, Dana White has turned mixed martial arts, or MMA, into a global phenomenon and, in turn, made his UFC into a behemoth, generating an estimated $1.3 billion in revenue last year—with staggering margins (Ebitda) of almost 60%. Along the way he’s become more famous than any of the fighters who step into his Octagon and amassed a
net worth that Forbes estimates to be more than $600 million.

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0:00 Intro
2:19 Dana White Meets The Fertitta Brothers
3:25 White Convinces The Fertitta Brothers To Buy The UFC
5:50 The UFC Finds An Ally In Donald Trump
7:36 Finding A Trojan Horse To Get The UFC On TV
11:48 Dana White Becomes A Star And The Face Of The UFC
15:50 How The UFC Survived The Covid-19 Pandemic
19:41 Ringside With Dana White At UFC 310
27:19 A UFC Fighter's Perspective
27:58 White's Newest Combat Venture

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