2013 Scion FR-S "Bringing Sport Back" Launch Commercial

Introducing the 2013 Scion FR-S, the latest addition to the Scion family of vehicles. With a front-mounted flat boxer engine and a 6-speed transmission, the rear-wheel drive, lightweight FR-S has motorsport running in its veins. On sale now at your local Scion dealer. Visit http://www.scion.com/frs for details. Scion

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Scion is a brand of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2002, Scion was introduced at the New York Auto Show to appeal to Generation Y consumers. The first Scion models, the xA hatchback and xB wagon, went on sale in California in 2003, followed by a sports coupe, the tC, and a nationwide U.S. launch in 2004.

A successor to the xA, the xD, premiered in 2008, and the Scion marque expanded to Canada in 2010. Scion currently has five models: the tC, xB, iQ, xD, and the FR-S. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners.