The Best Amazon PPC Product Launch Guide in 2025 (Copy This)

Learn the exact step-by-step Amazon PPC launch strategy we used to scale a brand from $200k/month to over $700k/month. This in-depth guide covers everything you need for a successful FBA product launch, from advanced keyword research using Helium 10 to structuring your campaigns for maximum ranking and sales velocity.

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The Best Amazon PPC Product Launch Guide (Copy This)

We break down the crucial "honeymoon" phase, explaining the proper launch mindset (focusing on data and rank, not profit), how to calculate your break-even ACoS, and why focusing on TACoS (Total Advertising Cost of Sale) is the key to long-term profitability. You'll learn exactly which campaigns to build (Exact, Broad, Auto, Product Targeting), how to set your bids and budgets, and how to optimize based on the search term report to fuel organic growth.

This is the ultimate blueprint for launching and scaling your product on Amazon in 2025.

Video Chapters:
0:00 - From $200k to $700k with PPC
0:38 - What You’ll Learn in This Guide
1:13 - The Correct Launch Mindset (Rank, Data, Velocity)
2:19 - How to Calculate Your Break-Even ACoS vs. Target ACoS
3:08 - Why ACoS is a Lie — Focus on TACoS
4:14 - Using High ACoS as a Strategic Ranking Tool
4:56 - The 5-Review Minimum Before Going Aggressive
5:36 - Why Auto & Broad Campaigns Are Your Best Friends
6:46 - Pre-Launch: How to Build a Master Keyword List
8:31 - Finding Competitor Keywords with Helium 10 Cerebro
11:20 - The Relevancy Formula to Find Your Best Keywords
14:34 - Segmenting Keywords: Primary, Secondary & Discovery
22:07 - The Core Campaign Architecture for a New Product Launch
25:17 - Campaign Naming & Structure for Clean Scaling
26:43 - Setting Up Single-Keyword Exact Match Campaigns for Rank
32:16 - Building Secondary Keyword Campaigns
33:31 - Structuring Broad Match Discovery Campaigns
34:59 - How to Set Up Auto Campaigns (Your Discovery Engine)
38:03 - Setting Up Competitor Product Targeting Campaigns
39:23 - How to Set Up Category Targeting Campaigns
41:23 - Optimization Plan: The First 14 Days
42:45 - How to Use the Search Term Report to Optimize
46:20 - How to Scale After the Launch (From Rank to Profit)
47:23 - Using the Search Query Performance Report for Growth

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