The Rise And Downfall Of ESPRIT

What if I told you one of the biggest fashion brands of the ‘80s and ‘90s just went bankrupt—again? A brand that once dominated malls, fashion magazines, and teenage closets, now barely exists.
Esprit wasn’t just a clothing label—it was a movement. With its bold colors, oversized sweatshirts, and effortlessly cool aesthetic, it defined an entire generation. At its peak, the brand was a global fashion empire, selling in over 15,000 stores worldwide.

But today? It’s practically erased from the fashion industry. Years of mismanagement, failed rebrands, and an inability to evolve turned Esprit from a powerhouse into a forgotten relic.

The Rise And Fall Of ESPRIT
What REALLY Happened To Esprit?

#fashion #esprit #fashionhistory #luxury #documentary

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