GTMN E6 Adobe Buys Semrush for $1.9B, Alembic's $145M Causal AI, Taco Bell Ultra
Автор: GTMN
Загружено: 2025-11-21
Просмотров: 49
In the sixth episode of GTMN, hosts Pranav and Austin react to the massive news that Adobe has acquired Semrush for $1.9B to bolster its marketing analytics suite. They debate whether this is a "good acquisition" or if legacy players like Adobe can even compete with new AI tools.
The conversation covers "On" Running's bold decision to skip Black Friday sales, opting for brand integrity over discounts. They also dive into Alembic's $145M Series B led by Accenture to bring "Causal AI" to the enterprise, and debate if "services are sexy again" in the age of AI. Finally, Austin shares his plans to run a "Taco Bell 50K Ultra" marathon, and they discuss Agentio's $40M raise to fix influencer marketing with AI.
00:00 - Intro, Thanksgiving Plans, and the Taco Bell Ultra
02:10 - Black Friday/Cyber Monday & B2B Sales
05:25 - M&A: Adobe Acquires SEMrush for $1.9 Billion
10:00 - Causal AI: Alembic Secures $145M Funding
16:50 - Creator Ads: Aentio Raises $40M & The Influencer Economy
22:20 - Marketing Strategy: Targeted ABM vs. AI "Slop"
26:10 - TikTok’s AI Transparency Efforts
30:30 - Google Ads: Journey Aware Bidding Strategy
34:10 - Google Ads: Self-Serve Incrementality Testing
#GoToMarket #Adobe #Semrush #BlackFriday #OnRunning #Alembic #CausalAI #MarketingNews #GTMN #TacoBell
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