Digital Marketing Playbook
Автор: ASBTDC - University of Arkansas, Fayetteville
Загружено: 2025-11-12
Просмотров: 21
When you're working hard to run your business, keeping up with your marketing can be tough. In this session, you’ll learn to optimize your digital marketing strategy to fit your business goals, time, and budget.
We will show you how to maximize the value of free tools, like your Google listing and social media channels, and to confidently invest your limited marketing dollars in paid strategies that work.
Find out:
How to take control of your FREE Google listing to help customers find you
How to use your social channels to keep customers engaged
How to optimize your website to generate sales
How SEO works and why blogs might give you an extra boost
When to pay (or not) for digital ads on Google, Facebook, and Instagram
Presented by Rachel Majors, U of A ASBTDC digital marketing consultant.
Rachel is an experienced content marketer who teaches clients how to best utilize content platforms, search engine optimization (SEO), marketing analytics, affordable advertising options, and free data sources to inform marketing strategy.
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