We All Work For Lumon Now: all data is identity data in the age of the database self.

(spoilers)
Is Severance just science fiction—or is it quietly showing us the future of identity?

In this short talk, futurist and author Tracey Follows unpacks how the hit series Severance doesn’t just entertain—it embodies her concept of the Database Self.

🧠 In Severance, emotions, memories, and personalities are surgically split and digitally reconstructed.
💾 In our world, our identities are being fragmented too—across swipes, shares, and algorithmic profiles.

From the designed self to the database self: from the institutional to the programmable persona, we’re witnessing a radical shift. Our digital actions aren’t just behaviours; they’re identity data—and corporations are already treating them that way - monitoring, analysing and re-creating our identities on a daily basis.

📺 Highlights:

Severance as a metaphor for the metaverse
Profilicity and the end of the “authentic” self
Why we’re all working for Lumon now (even if we don’t know it)
The rise of AI co-workers and monetized digital avatars
How to take ownership of your database self before someone else does
Tracey connects The Future of You to this chillingly prescient piece of storytelling—and asks: what happens when your profile becomes your primary self?

🎧 Listen to the podcast: https://podcasts.apple.com/gb/podcast...

📘 Read The Future of You: https://www.amazon.co.uk/Future-You-I...

📲 Follow Tracey for more insights on the future of identity https://www.futuremade.group/newslett...

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