Why SMART Goals Failed Me — And Why RIGHT Goals Actually Work

Tried SMART goals for years. But they always felt wrong…
So I dove into brain science, motivation research, behavioral econ — and built RIGHT Goals from scratch. This is my system, made for how humans actually stick with big changes (not 1980s corporate checklists).
Watch me unpack the 5 pillars and why RIGHT beats SMART for real transformation.
Done with goals that die quick? Follow to join the Soft Science Club — we’re doing RIGHT Goals with weekly accountability.

Hit me up:
📱 Instagram:   / soft.science.club  
🎥 TikTok: https://www.tiktok.com/soft.science.club


The Science Behind RIGHT (Key Studies):
R – Relentless (Loss Aversion)
• Kahneman Prospect Theory: https://www.jstor.org/stable/1914185
• Losses over Gains Motivation: https://pmc.ncbi.nlm.nih.gov/articles...
• Defensive Pessimism: https://pmc.ncbi.nlm.nih.gov/articles...
I – Indexed (Dopamine Hits)
• Dopamine Motivation: https://pmc.ncbi.nlm.nih.gov/articles...
• Progress Feedback: https://pmc.ncbi.nlm.nih.gov/articles...
• 30% Productivity Boost: https://gwork.io/blog/case-study-30-i...
G – God-mode (Brain Rewiring)
• Stretch Goals Science: https://www.thrivesparrow.com/blog/st...
• Neuroplasticity Goals: https://www.nickfrates.com/blog/visua...
H – Highlights (Break It Down)
• Goal Decomposition: https://brainapps.io/blog/2025/03/mas...
• Milestone Research: https://www.leadertask.com/articles/d...
T – Teamed (Accountability Magic)
• 95% Success Rate Study: https://scholar.dominican.edu/cgi/vie...
• Public Commitment: https://scholarsarchive.library.alban...