Agentic Monetization 2026 — Manny Medina & Russell Scherwin

2026 is the turning point for SaaS monetization. Manny Medina explains how AI agents are absorbing the workflows software used to monetize – shifting budgets from seats to digital labor and forcing value to move toward compute, data, and orchestration. He’ll lay out the emerging economics of outcome-priced automation and what leaders must decide: optimize the current SaaS model or build the agents that will replace it.

Speakers:
Russell Scherwin – Facilitator, Force Management, Ex- CMO, IBM
Manny Medina – Co-Founder & CEO, Paid

Timestamps

00:00:00 Session intro & framing
00:01:49 What agentic monetization actually means
00:05:59 Why traditional pricing models break
00:10:29 Monetizing leverage vs monetizing labor
00:15:19 Incentives in agent-driven GTM
00:19:49 Where humans still create differentiated value
00:24:59 Implications for SaaS and GTM leaders
00:28:49 Predictions for monetization in 2026

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