🛑Live Replay：雷军直播：再聊新一代SU7 | Lei Jun Live Stream: Discussing the New Generation SU7

1月15日，小米集团创始人、董事长兼首席执行官雷军宣布，再次开启直播，聚焦新一代SU7车型，并与资深汽车媒体人吴佩、小米HAD负责人陈光博士展开深入对谈。据官方信息，此举旨在回应众多网友希望其增加直播频次的呼声，从而进行更密集的用户沟通。这将是继1月3日拆解小米YU7、1月7日详解新一代SU7之后，雷军在2026年进行的第三场公开直播。
进入2026年以来，雷军的直播频率显著提升，被外界视为其个人与小米汽车沟通策略的重大转变。1月7日的新车直播中，雷军及其团队曾集中回应了一系列尖锐的舆论质疑，包括对“营销大师”标签的澄清、对部分KOL合作争议的处理原则，以及关于“掉粉”、“口误”等问题的解释。雷军当时坦言，此前在高烈度的负面舆情下，曾一度信奉“清者自清”，但如今已决心改变策略，主动辟谣、直面问题，以向用户传递真相。
On January 15, Lei Jun, founder, chairman, and CEO of Xiaomi Group, announced the resumption of live streaming sessions, focusing on the new-generation SU7 model. He engaged in an in-depth discussion with veteran automotive journalist Wu Pei and Dr. Chen Guang, head of Xiaomi HAD. According to official sources, this move responds to widespread netizen calls for increased livestream frequency to facilitate more frequent user engagement. This will mark Lei Jun's third public livestream in 2026, following the January 3 teardown of the Xiaomi YU7 and the January 7 detailed introduction of the new-generation SU7.
Since the start of 2026, Lei Jun's live streaming frequency has significantly increased, viewed by observers as a major shift in his personal and Xiaomi Auto's communication strategy. During the January 7th new car livestream, Lei Jun and his team addressed a series of sharp public criticisms, including clarifying the “marketing guru” label, outlining principles for handling controversies surrounding collaborations with certain KOLs, and explaining issues like “losing followers” and “verbal slips.” Lei admitted that during intense negative public scrutiny, he had previously adhered to the belief that “the innocent will be cleared,” but has now resolved to change tactics. He will proactively debunk rumors and confront issues head-on to convey the truth to users.