Video Editors! STOP Ignoring the Most Emotional Tool You Have

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I couldn’t make it to the Northbound Videography Conference, but Multiply Sound's FIRST EVER rep Beka did, and she delivered. In this video, I react live to her 15-minute talk on why music and tonal sound effects should be at the center of your filmmaking workflow and not an afterthought.

Beka shares powerful stories, iconic references (like Spielberg + Williams and Up’s montage), and real-life editing examples showing how she uses Multiply Sound tonal sound effects to reshape emotion in her wedding films.

From enhancing licensed tracks to composing emotional music from scratch, this is the presentation I wish every filmmaker could see.

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🎬 Follow Beka's Wedding Filmmaking Business Here
  / bekalinpro  

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00:00 - Who is Beka
00:48 - The Origin of Multiply Sound’s First Rep
02:23 - Beka’s Talk Begins
03:52 - Childhood Story
04:41 - What Happens When Music Is an Afterthought
05:29 - Jaws, Up, and the Emotional Role
06:14 - What is Multiply Sound?
07:33 - What Are Tonal Sound Effects?
08:15 - Example 1: Enhancing a Song with Layers
10:27 - Example 2: Controlling Energy in a Song
12:26 - Example 3: Be the Composer
14:37 - Final Challenge: Music as Character
15:29 - Q&A Begins
19:22 - Closing Reactions & Final Thoughts