GE MATRIX IN HINDI | General Electric Stoplight Matrix | McKinsey Matrix | Strategic Management ppt

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PORTFOLIO ANALYSIS TOOL IN STRATEGIC MANAGEMENT IN HINDI (Portfolio Planning Model)

** General Electric's Stoplight Matrix (GE Model by McKinsey ) **

This video consists of the following:

1. Detailed concept of GE Matrix in hindi ( General Electric's Stoplight Matrix )

2. Strategies used in each stage of GE matrix (Invest/grow, Hold, Harvest/divest)

3. Factors affecting Business unit strength

4. Factors affecting Industry attractiveness


BCG matrix in Hindi :    • BCG MATRIX IN HINDI | Stars, Cash Cows, Qu...  


*** BEST REFERRED BOOKS FOR BUSINESS POLICY & STRATEGIC MANAGEMENT :

I. https://amzn.to/2Hh33gL - Concepts in Strategic Management and Business Policy

II. https://amzn.to/2kMmTrD - Business Policy and Strategic Management: Concepts and Applications


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