Fired to VP of Sales - How I 10x’d My Salary in 4 Years | Sales Rewritten

Coralie de Robert’s sales career didn’t follow a straight line.

From reading the news on French radio to selling coffee at Borough Market, Coralie’s path into SaaS was built on curiosity, resilience and learning the hard way. After getting fired in her late twenties, she reset her career, joined tech sales as an SDR and climbed to senior leadership in just four years - 10x’ing her salary along the way.

In this episode of Sales Rewritten, the #1 podcast for sellers, Coralie shares:

◼️ How her background in journalism HELPED her transition to sales
◼️ Why she LOVES selling at markets
◼️ Why she got fired
◼️ How she went from SDR to sales leadership in four years
◼️ What she looks for when hiring salespeople at every level

Chapters:
0:00-1:12 Trailer
1:12-1:53 Introduction
1:54-2:30 How do you describe what you do?
2:31-4:41 Becoming a journalist
4:41-6:01 Working in radio and interviewing politicians
6:01-6:56 Transferrable skills between journalism and sales
6:56-8:33 Why nerves can be good
8:33-9:23 Why I love market selling
9:23-11:56 Moving to London in my early 20s
11:56-14:37 Learning to sell with no real experience
14:37-16:28 Selling coffee for a living
16:28-19:50 Admitting I was a terrible manager
19:50-22:44 Working in the food industry
22:44-27:02 Getting fired and starting in SaaS
27:02-28:25 I went from SDR to AE in 4 years and 10x’d my salary!
28:25-31:01 What I did to become a top performer
31:01-32:48 Cold calling the same prospect every day for 6 months
32:48-33:34 Is it harder being an SDR or an AE?
33:34-35:55 Managing a team at G2
35:55-39:30 What NOT to do in a sales interview
39:30-43:02 What to do AFTER a sales interview
43:02-44:49 Life at G2 and why B2B software reviews matter
44:49-47:37 The impact of LLMs on search
47:37-49:45 My BIG prediction for sales and marketing teams in 2026
49:45-51:22 Outro

If you’ve ever had to start again in your career, or wondered whether a non-linear path can work to your advantage, this episode is for you.

Sales Rewritten is an honest look at modern sales - for salespeople, by salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter.

Follow Coralie:
LinkedIn -   / coralie-de-robert-15b4a550  

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