Raja Rajamannar: The Art of Marketing for Good | TED Inspirational Speaker, Leadership, Motivation

In this TED interview, CMO of Mastercard Raja Rajamannar discusses the art of marketing for good and other concepts he explores in his book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, a Wall Street Journal bestseller.

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) (Recorded at TED@BCG on September 12, 2024)

The illustrious career trajectory of Raja Rajamannar, marked by innovation and strategic acumen, positions him as an exceptional keynote speaker. His transformative leadership at Mastercard, where he elevated the brand to global prominence, speaks volumes of his ability to inspire and motivate audiences. His recognition as a top global marketer and his insightful contributions to the industry make him a sought-after thought leader.

To host Raja Rajamannar or another impactful speaker, contact Worldwide Speakers Group, the world's leading agency providing solutions in the lecture and event industries: http://www.wwsg.com/contact-us

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0:00 Raja Rajamannar's Philosophy of Marketing
1:52 Quantum Marketing
3:30 Purpose-Driven Marketing
11:25 The Decency Quotient

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WWSG Specializes In: TED Talk, Raja Rajamannar, Mastercard CMO, Quantum Marketing, marketing for good, purpose-driven marketing, branding strategy, marketing innovation, business with purpose, Mastercard initiatives, inclusive marketing, touch cards, accessible design, consumer engagement, future of marketing, TED interview, TED@BCG, Whitney Pennington Rodgers, keynote speaker, leadership insights, marketing trends, marketing mindset, global branding, top marketers, business impact, corporate social responsibility, marketing ethics, digital marketing, storytelling in marketing, brand strategy, financial innovation, Wall Street Journal bestseller