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Guinness - "Sapeurs" (AMV BBDO)
Автор: bbdoworldwide
Загружено: 19 мар. 2014 г.
Просмотров: 231 684 просмотра
Описание:
Guinness' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
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