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How Dare used channel diversity to become the leading iced coffee brand
Автор: Marketing Week
Загружено: 2019-07-29
Просмотров: 32063
Описание:
In 2010, Australian iced coffee brand Dare set itself some ambitious goals, including to increase sales by 150%. Marketing professor Mark Ritson explores how the drinks brand used multiple channels to boost brand awareness, consideration and market share while competitors were in decline
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