Building a LinkedIn following isn’t just about growth—it’s about influence, branding, and staying ahead as AI reshapes the game.
In this Marketing School episode, Neil and I break down what it really takes to grow on LinkedIn, build a strong personal brand, and adapt to the shifts AI is creating in modern marketing. We get into hiring and performance-based deals, the resurgence of SEO, and why media companies are the future. We wrap by looking at how AI is impacting sales, jobs, SaaS, and even traditional industries—so you know where the market’s heading.
TIMESTAMPS
00:00 Growing Your LinkedIn Following
12:01 Recruitment and Building a Strong Network
20:24 Influence Over Followers: The True Value of an Audience
30:39 The Evolution of Marketing Agencies: Centerfield's Success
31:59 SEO's Resurgence: The Impact of AI on Search
39:53 The Importance of Personal Branding
43:05 Building a Media Company in Today's Market
58:02 The Impact of AI on Work Expectations
01:03:12 The Future of SaaS and Healthcare
01:06:19 Agency Industry Insights and Market Trends
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
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